- Strategic hire: George Crone joins CBRE IM as Sustainability Lead for UK Direct Investments to drive the Zero Emission Building Roadmap.
- Immediate impact: Crone’s 11 years of sustainability expertise and prior advisory work with CBRE IM ensure seamless integration into the role.
- Investor focus: The role emphasizes engaging with UK investors and occupiers to accelerate net-zero and sustainability goals.
CBRE IM strengthens sustainability leadership
CBRE Investment Management (CBRE IM) has named George Crone as Sustainability Lead for UK Direct Investments, reinforcing its commitment to achieving net-zero and advancing its Sustainability Vision.
Robbie Epsom, EMEA Head of Sustainability, highlighted Crone’s significance:
“We are thrilled that George has joined the investment management team. Using his already extensive knowledge of our portfolio and occupiers, he will help accelerate our ambition to deliver net-zero carbon performance and physical resilience across our assets.”
Key responsibilities
Crone will:
- Collaborate with asset and portfolio managers to implement CBRE IM’s Zero Emission Building Roadmap.
- Lead engagement with UK investors and occupiers to advance sustainability initiatives.
- Provide technical support to sustainability teams in Continental Europe and Indirect Investments.
Related Article; CBRE Expands Global Sustainability Advisory Business with Acquisition of Paia Consulting
Prepared for immediate results
Crone transitions from CBRE Advisory, where he consulted on CBRE IM portfolios since 2018. His familiarity with UK assets and stakeholders equips him to deliver immediate value.
Crone emphasized the timeliness of his role:
“With investor pressure on returns and the delivery of sustainability, particularly zero-emission buildings, now is a challenging but exciting time to join the Investment Management business. I look forward to supporting and guiding our team of managers as they deliver on CBRE IM’s Sustainability Vision.”
Expanding sustainability focus
This appointment expands CBRE IM’s global sustainability team, led by Helen Gurfel, aligning with the firm’s strategic focus on mitigating risks, maximizing returns, and preserving long-term value.
Epsom reinforced the broader mission:
“At CBRE IM, our focus on sustainability is fundamental to mitigating risk, creating value, maximizing long-term investment returns, and helping to preserve our planet for future generations.”
Crone’s appointment marks a key step forward in advancing CBRE IM’s leadership in sustainable investment.
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